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Look for the Good Project, Inc.

We are a small 501C3 nonprofit dedicated to helping children build the confidence, kindness, and life skills needed to thrive.Through short classroom programs and school-wide campaigns, we help K–6 students practice gratitude, kindness, and friendship.

The Look for the Good Project is headquartered at the Connecticut Association of Schools and is led by its founder, Anne Kubitsky, along with a dedicated Board of Directors.

CT ASSOCIATION OF SCHOOLS ADDRESS
Look for the Good Project, 30 Realty Drive, Cheshire, CT 06410

NC MAILING ADDRESS
Look for the Good Project, PO Box 225, Apex, NC 27502

Donate Now

Look for the Good Project, Inc.

We are a small 501C3 nonprofit dedicated to helping children build the confidence, kindness, and life skills needed to thrive.Through short classroom programs and school-wide campaigns, we help K–6 students practice gratitude, kindness, and friendship.

The Look for the Good Project is headquartered at the Connecticut Association of Schools and is led by its founder, Anne Kubitsky, along with a dedicated Board of Directors.

CT ASSOCIATION OF SCHOOLS ADDRESS
Look for the Good Project, 30 Realty Drive, Cheshire, CT 06410

NC MAILING ADDRESS
Look for the Good Project, PO Box 225, Apex, NC 27502

Donate Now

Why We Exist

Every time a child feels included... a teacher takes the time to listen... or a friend or classmate offers encouragement... something important is happening. Children aren't just having a good experience — they're learning how healthy relationships work. Over time, those small interactions shape the way they see themselves, other people, and the world around them. They start to think, "I matter!" and "I belong!"

That's why every program we create is designed to give children repeated opportunities to practice kindness, gratitude, and friendship — not as one-time lessons, but as everyday habits to practice. Because when children experience kindness consistently, they're much more likely to pass that on to others.

Why We Exist

Every time a child feels included... a teacher takes the time to listen... or a friend or classmate offers encouragement... something important is happening. Children aren't just having a good experience — they're learning how healthy relationships work. Over time, those small interactions shape the way they see themselves, other people, and the world around them. They start to think, "I matter!" and "I belong!"

That's why every program we create is designed to give children repeated opportunities to practice kindness, gratitude, and friendship — not as one-time lessons, but as everyday habits to practice. Because when children experience kindness consistently, they're much more likely to pass that on to others.

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The Science Behind Our Work

Children build the foundation for lifelong learning, healthy relationships, and emotional well-being through thousands of everyday interactions called "Serve and Return."

Like a game of tennis, a child "serves the ball" by asking a question, sharing an idea, expressing a feeling, or simply looking for connection.

When a caring adult notices and responds with warmth, curiosity, and encouragement, they're "returning the serve."

These seemingly ordinary moments help strengthen relationships while building the brain architecture that supports healthy development.

The Science Behind Our Work

Children build the foundation for lifelong learning, healthy relationships, and emotional well-being through thousands of everyday interactions called "Serve and Return."

Like a game of tennis, a child "serves the ball" by asking a question, sharing an idea, expressing a feeling, or simply looking for connection.

When a caring adult notices and responds with warmth, curiosity, and encouragement, they're "returning the serve."

These seemingly ordinary moments help strengthen relationships while building the brain architecture that supports healthy development.

 
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Building The Skills To Thrive

Every Serve and Return interaction strengthens what Harvard researchers call Core Life Skills, also known as executive functioning. Although no one is born with these abilities, they grow through caring relationships and repeated opportunities to practice them.

That's why every encouraging conversation, thoughtful question, and supportive response matters. Children aren't just feeling seen and supported—they're developing the skills they'll use for the rest of their lives.

Learn From Harvard

Building The Skills To Thrive

Every Serve and Return interaction strengthens what Harvard researchers call Core Life Skills, also known as executive functioning. Although no one is born with these abilities, they grow through caring relationships and repeated opportunities to practice them.

That's why every encouraging conversation, thoughtful question, and supportive response matters. Children aren't just feeling seen and supported—they're developing the skills they'll use for the rest of their lives.

Learn From Harvard

Core Life Skills:

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When caring adults consistently return a child's bid for connection with warmth, curiosity, and encouragement, children experience emotional attunement — the feeling of being seen, heard, and understood.

A child might say something like, "She makes me feel happy" or "He listens to me" or "They make me feel safe when I'm upset" 

In our programs, we refer to emotional attunement as "sunshine in your heart." It's the warmth that grows when someone responds with respect and care. Our programs help children experience this sunshine for themselves — and then learn how to share this with others.

Sunshine Friend Challenge

When caring adults consistently return a child's bid for connection with warmth, curiosity, and encouragement, children experience emotional attunement — the feeling of being seen, heard, and understood.

A child might say something like, "She makes me feel happy" or "He listens to me" or "They make me feel safe when I'm upset" 

In our programs, we refer to emotional attunement as "sunshine in your heart." It's the warmth that grows when someone responds with respect and care. Our programs help children experience this sunshine for themselves — and then learn how to share this with others.

Sunshine Friend Challenge
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Our Hope

We know we can't solve every challenge a child will face.

But we do believe that one caring adult... one welcoming classroom... one encouraging friend... and one child who discovers they can make a difference... can change the direction of a life.

We've seen it happen before.

And we believe it can happen again.

Read Zoe's Story

CONTACT US

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Meet Our Founder & CEO

Anne Kubitsky is the Founder & CEO of Look for the Good Project, Inc. As the organization's only employee, she combines her background in science, education, and art to create the books, illustrations, videos, and classroom programs that power the organization. Anne has donated or freely licensed this creative work to the nonprofit, helping maximize its impact while keeping costs low. She is governed by a Board of Directors, who have each generously donated their expertise to the organization.

Meet Our Founder

Anne Kubitsky is the Founder & CEO of Look for the Good Project, Inc. As the organization's only employee, she combines her background in science, education, and art to create the books, illustrations, videos, and classroom programs that power the organization. Anne has donated or freely licensed this creative work to the nonprofit, helping maximize its impact while keeping costs low. She is governed by a Board of Directors, who have each generously donated their expertise to the organization.